[10][doubtful – explore] Web content companies also manipulated some characteristics within the HTML source of a web site in an try to rank perfectly in search engines like google.[11] By 1997, internet search engine designers regarded that website owners had been building endeavours to rank effectively of their online search engine, Which some webmasters have been even manipulating their rankings in search engine results by stuffing internet pages with extreme or irrelevant key phrases. Early search engines, which include Altavista and Infoseek, adjusted their algorithms to stop webmasters from manipulating rankings.[twelve]
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